Creative Paper Essay Example | Topics and Well Written Essays - 500 words

Creative Paper - Essay Example Since people appear to seek religious experiences in order to reduce the emotions of stress and depression, it provides a definite connection between emotion and brain activity. One of the most fundamental needs man has is the need for spirituality or religion; as a result, the more s/he focuses on a particular belief, the more real it becomes because it stimulates certain neural circuits in the brain. I would argue that emotion might function in exactly the same way and may be caused by the stimulation of certain neural circuits in the brain. I have investigated human emotions and it is my conclusion that emotions exist because they develop out of complex neural systems existing in the human brain. Contrary to the arguments that the brain is logical, I would argue that the brain is emotional because the emotion of fear at least, does originate in the brain According to my research which builds upon the research of others, fear in particular, the human body begins to show the external physical signs of fear such as sweaty palms, muscle tension and a queasy stomach even before the individual is consciously aware of fear. This suggests definitively that the emotional response of fear is hard wired into the brain, so that with the onset of the emotion the external symptoms manifest themselves. The proposition that the brain is linked to emotion does not appear to have much merit. Emotions in individuals are so wide ranging; moreover people tend to respond differently to the same kind of events - such as one person responding with fear and another responding with anger to the same incident. Twins tend to respond differently to emotion, even age differently and I believe that there would be greater levels of similarity between individuals in the way they respond to specific events if emotions were hard wired. I would cite the example of damage to the parietal lobe in the brain which causes difficulties with mathematics and language; something which

Apple company Essay Example | Topics and Well Written Essays - 1000 words

Apple company - Essay Example The main objectives of the integrated marketing communications is purposeful activity directed on the increase of technical base of indicators and the increase of efficiency of the enterprise’s general chain in order to implement the strategic plans of advertizing strategy. In the modern world it is not very easy to keep customers attention. Modern solvent consumers in most cases treat the majority of marketing approaches negatively due to the excessive volume of information. For this reason it becomes more difficult to attract and keep the attention of audience to a brand. In this case such brands as Nokia, or a search engine Yahoo! can serve as examples (Leavitt, 2007). They couldnt hold stable positions and finally lost them. The experts of the Apple Company realize that mutual understanding in all the divisions of the company is necessary for successful performance of objectives. This first of all demands the introduction of culture of communication, and also the presence of tools and means for creation and further maintenance of communication with the audience. The merge with marketing space and a strategic complex of marketing communications represents the total value of a brand influences the general dynamics of the development (Sharma & Wingfield, 2007). The experts in the field of advertizing and marketing of the Apple Company realize the fact that in order to create an effective marketing message, it is necessary to use an expanded range of those means of communication, which can help deliver this message to audience. â€Å"iCloud is a tool for consumers to simplify use of multiple apple products, but also gives Apple an Idea of who is loyal to the brand, and what different products are being used. Trade shows- This how Apple thrived in its earliest days Marketing Mix Product- Simple, Sleek, Elegant, Innovative, but easy to use†